Seth Godin is a friggin genius, in my humble opinion. And I told him so back in 1999. Had I not read his first book, Permission Marketing, I wouldn’t have had the knowledge and jargon I needed to secure a job with 1-800-FLOWERS.COM that got me started online. (He was very courteous in his reply; […]
Seattle Marketing Strategy: The first three questions
These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.
Seattle Marketing Strategy: Six ways to persuade people and grow your business
My take on Robert Cialdini’s “Influence: The Psychology of Persuasion,” among the most important marketing books I’ve ever read.
Persuasion: Making event marketing work
In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]
Joe Hage family photos Jan-May, 2008
Everything happens for a reason
This post is the first I ever wrote. I share it to inspire readers looking for a job in this tough economy. I was there.
- « Previous Page
- 1
- …
- 26
- 27
- 28


