Joe Hage Online

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About Joe Hage

Joe Hage runs the largest Medical Devices Group on LinkedIn, a spam-free forum for intelligent conversations with medical device thought leaders.

Really Bad PowerPoint

Seth Godin is a friggin genius, in my humble opinion. And I told him so back in 1999. Had I not read his first book, Permission Marketing, I wouldn’t have had the knowledge and jargon I needed to secure a job with 1-800-FLOWERS.COM that got me started online. (He was very courteous in his reply; […]

Filed Under: Favorites Tagged With: Permission Marketing, Presentation Skills, Really Bad PowerPoint, Seth Godin

Seattle Marketing Strategy: The first three questions

These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.

Filed Under: Favorites Tagged With: consumer insight, increasing the category, joe hage, kraft foods, marc gibeley, positioning statement, seattle marketing strategy, source of volume, stealing share

Seattle Marketing Strategy: Six ways to persuade people and grow your business

My take on Robert Cialdini’s “Influence: The Psychology of Persuasion,” among the most important marketing books I’ve ever read.

Filed Under: Favorites Tagged With: authority, commitment and consistency, influence, liking, marketing books, Persuasion, psychology of persuasion, reciprocity, robert cialdini, scarcity, social proof

Persuasion: Making event marketing work

In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]

Filed Under: Favorites Tagged With: influence, Persuasion, robert cialdini, social proof, the psychology of persuasion

Joe Hage family photos Jan-May, 2008

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Filed Under: Photos Tagged With: beth hage, brooklyn hage, family photos, joe hage

Everything happens for a reason

This post is the first I ever wrote. I share it to inspire readers looking for a job in this tough economy. I was there.

Filed Under: Favorites Tagged With: cardiac science, defibrillation, defibrillator, hope, joe hage, Perspective, positive thinking

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