(This article first appeared on April 24, 2008.) Back in the day, me and Dad — we were the only Joe Hages that mattered. Now with this new-fangled Internet thing, there are Joe Hages all over the place! There’s the Lebanese Coalition Joe Hage and the baseball-playing Joe Hage. The legal Joe Hage could defend […]
Tim Russert needed a defibrillator
Beloved NBC political correspondent Tim Russert died yesterday from sudden cardiac arrest, according to Newsweek. If his colleagues immediately applied an automated external defibrillator (AED), he might be alive today. Dr. Richard Shlosmitz, chairman of cardiology at St. Francis Heart Hospital in Roslyn, said, “A layman could have saved his life. Without a defibrillator, even […]
The Joe Hage and Barry Hurd Marketing Adventure
My friend Barry Hurd and I hosted a fantastic marketing event last Thursday for real estate professionals. What makes this remarkable, as Barry details in this very flattering blog entry (click here to read in its entirety) is, “In terms of the relationship between us, Joe and I would simply not have met in real […]
Tae Andrews, Rest in Peace
Tae Wan Andrews died on March 30. He was 45. I just heard about it today. Tae was my boss at Kraft Foods when I worked on the Lender’s Bagel business. I liked him, and I’m moved by his death. Working on Lender’s in 1996 was neither easy nor enviable. Bagel shops were sprouting all […]
Strong positioning paves the way for good copy
To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)
Seattle Marketing Strategy: Why real estate marketing is so hard
In The First Three Questions, we talked about consumer insights, source of volume, and positioning statements. The formula works for every marketing situation I’ve ever encountered. But for some reason, it’s especially hard when a residential real estate agent asks me for help. The realty dilemma Leaf through a few Biznik profiles for real estate […]