For credibility and distribution, depending on your industry, a name brand “Simon & Schuster Free Press” is kind of like getting into Harvard. BUT if you self-publish and it gets hot enough, a name brand may want to pick it up. Publishing. Content. The message is coming out over and over again, in every session […]
Find the Heat
Lisa Johnson is speaking. She’s awesome, very approachable, speaking with the audience, not at us. She put out more content than anyone else in the marketing to women space and became the #1 consultancy to that market in 12 months. She says, “Small businesses have an opportunity: the big guys are getting smart fast, but […]
Blogging LIVE!
I’m sitting in the audience at BizJam Seattle 08. Armed with my computer and a Wi-Fi connection, I can share what’s going on and what I’m learning — real time. Why take notes in WORD when you can show your readers how your mind works. Isn’t that what you would want to know about someone […]
SEO, social media, and a full-time job
There is SO much to learn about search engine optimization (SEO) and social media. It’s a full-time job! I met a host of prolific bloggers at BizJam Seattle 08 today. I heard as many points of view of “what works” as speakers who took the stage. I understood DL Byron of Textura Design say that […]
How to write an article like Karrie Kohlhaas
(This article originally appeared on July 1 on Biznik.com) If you’ve never met Karrie, do. Go to her Biznik page, see where she’ll be and go. If it’s a sit down, sit next to her. If it’s a mixer, hover. She’s smart, delightful and, if you’re lucky enough to hire her, she can shower you […]
Seattle Marketing Strategy according to Google
In Those other Joe Hages! I groused about some other Joe Hage who was overshadowing my own Joe Hageness. And while “taking him down” did give me great joy, I’ve won a bigger prize. I’m the #1 Seattle Marketing Strategist. As of this writing (updated 11/15/09), I have the first local result and the first […]