For credibility and distribution, depending on your industry, a name brand “Simon & Schuster Free Press” is kind of like getting into Harvard. BUT if you self-publish and it gets hot enough, a name brand may want to pick it up. Publishing. Content. The message is coming out over and over again, in every session […]
Find the Heat
Lisa Johnson is speaking. She’s awesome, very approachable, speaking with the audience, not at us. She put out more content than anyone else in the marketing to women space and became the #1 consultancy to that market in 12 months. She says, “Small businesses have an opportunity: the big guys are getting smart fast, but […]