If you read only one post on this site, read this if you’re a parent. Joe introduces you to three young victims of sudden cardiac arrest. Only two lived.
Long-lost friend stays lost
Joe goes looking for a grammar school friend and is surprised by what he finds. Do you have a similar story?
Seattle Marketing Strategy: The first three numbers
It’s tough to focus on marketing strategy when the numbers don’t work. When I’m in the dark about someone’s business, these are the three mathematical questions that need answering.
Big words: good or bad?
I have a rich vocabulary and I like using it. Is that so bad? According to one of my closest Wharton buddies, yes. “As soon as you pass the SAT exam, you should get rid of those words. First, you sound arrogant. Second, when use words people don’t know, you make them uncomfortable.” I brought […]
Historia de un letrero
A friend sent me this beautiful short film, “Historia de un letrero” (The story of a sign). It poignantly demonstrates the power of words. The movie touched me. As did the comment in his email. “You have this gift,” he said. (After the video, click here for an ad I wrote and about which I […]
Dear employer: I’m not perfect
I once had an interviewer ask me a question so direct that I had two choices: lie, or tell her an unfiltered, embarrassing truth.
I told the truth.
And I got the job — not in spite of my embarrassing admission but because of it. Read on.