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Persuasion: Making event marketing work

In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]

Filed Under: Favorites Tagged With: influence, Persuasion, robert cialdini, social proof, the psychology of persuasion

Everything happens for a reason

This post is the first I ever wrote. I share it to inspire readers looking for a job in this tough economy. I was there.

Filed Under: Favorites Tagged With: cardiac science, defibrillation, defibrillator, hope, joe hage, Perspective, positive thinking

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