A friend sent me this beautiful short film, “Historia de un letrero” (The story of a sign). It poignantly demonstrates the power of words.
The movie touched me. As did the comment in his email. “You have this gift,” he said.
(After the video, click here for an ad I wrote and about which I am particularly proud.)
You have to pull the heartstrings. Joe knows how to do that at exactly the right moment.