It’s tough to focus on marketing strategy when the numbers don’t work. When I’m in the dark about someone’s business, these are the three mathematical questions that need answering.
Exit popups … worth the pain?
Pros and cons using exit popups (aka exit popovers). A friend shares his rationales and successes.
Peter Schiff — Total Nutjob?
Peter Schiff (Euro Pacific Capital Management) went on and on about how bad things were going to get with US stocks since 2006. And he was roundly ridiculed for it by a host of commentators. I’m posting this less to celebrate Peter’s vindication and more to promote financial journalism as “entertainment.” I surprised myself. I […]
Big words: good or bad?
I have a rich vocabulary and I like using it. Is that so bad? According to one of my closest Wharton buddies, yes. “As soon as you pass the SAT exam, you should get rid of those words. First, you sound arrogant. Second, when use words people don’t know, you make them uncomfortable.” I brought […]
A Twitter dilemma: To follow or not to follow
In Six Ways, I talked about ways to influence and persuade. Chief among them: reciprocity. You do something for someone else, they do something for you. So when someone starts to follow me on Twitter, I feel somewhat obligated to reciprocate. Not following follow them back says one of two things: – I don’t find […]
The making of a viral video
Viral doesn’t have to mean millions of hits. See this innovative way to convert a few dozen views … thousands of times over.
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