A friend sent me this beautiful short film, “Historia de un letrero” (The story of a sign). It poignantly demonstrates the power of words. The movie touched me. As did the comment in his email. “You have this gift,” he said. (After the video, click here for an ad I wrote and about which I […]
Everything happens for a reason
This post is the first I ever wrote. I share it to inspire readers looking for a job in this tough economy. I was there.
Long-lost friend stays lost
Joe goes looking for a grammar school friend and is surprised by what he finds. Do you have a similar story?
The Art of Living
Every once in a while, someone enters your life and alters your path. Are you aware enough to know when it’s happening? (It might be happening right now, with this blog posting.) Shyam Nair altered my path. We met at StockPot, Campbell’s fastest growing division at the time, when I was Director of Marketing there. […]
A new school supply, the AED
If you read only one post on this site, read this if you’re a parent. Joe introduces you to three young victims of sudden cardiac arrest. Only two lived.
Seattle Marketing Strategy: The first three questions
These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.