In Six Ways, I talked about ways to influence and persuade. Chief among them: reciprocity. You do something for someone else, they do something for you. So when someone starts to follow me on Twitter, I feel somewhat obligated to reciprocate. Not following follow them back says one of two things: – I don’t find […]
ChipIn: Tried this, didn’t work
Sudden cardiac arrest takes 7,000 kids in the US a year. I want to raise awareness and funds to get them in every school. I will buy an AED and put it in a local school that does not have one. Will you help?
Interesting Web factoids
According to the Aberdeen Group, a division of Harte Hanks (NYSE: HHS), when a Web page takes longer than five seconds to load, customers give up. An additional delay of one second can result in a loss of seven percent of customers, 11 percent page view decline, and a 16 percent drop in customer satisfaction, the study found.
P&G, Facebook, Brogan, and Kmart
Joe takes a look at a recent NY Times article and a recent online scuttle and asks, “Do advertisers have a chance in social media?”
TinyURL and its 90+ competitors
A while back I wrote about TinyURL, a Web service that shortens a long Web address into something smaller, memorable, usable, and marketable. I wrote: “In a future post, I’ll talk about a TinyURL imitator that, as far as I can tell, has a distinct advantage versus TinyURL.” I had no idea at the time […]
TinyURL: The next killer app
TinyURL shortens a long Web address into something smaller, memorable, usable, and marketable. Along with the imitators that followed, the concept is a killer and TinyURL.com is a good place to start. Enter a long URL to make tiny: Practical applications 1. Twitter gives you 140 characters. Twitter makes each character precious. On Twitter you’d […]