In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]
Strong positioning paves the way for good copy
To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)
HTML code to open an email window with subject + body copy
Joe shares a little find: How to pre-populate your “to,” “subject line,” and “body copy” in a hyperlinked email. Maybe you knew this already? All others, enjoy!
Dear Joe: I need Endless Referrals
Beyond word of mouth, what are some ways to make you easier to find and make your business top-of-mind? Joe Hage shares seven ideas to generate referrals for your business.
Inspiration
Wow. Amazing spot. Does it inspire you to be more creative with your marketing communication?
Seattle Marketing Strategy according to Google
In Those other Joe Hages! I groused about some other Joe Hage who was overshadowing my own Joe Hageness. And while “taking him down” did give me great joy, I’ve won a bigger prize. I’m the #1 Seattle Marketing Strategist. As of this writing (updated 11/15/09), I have the first local result and the first […]