Inspiration

Comments

1. Tshombe says

   November 18, 2011 at 6:45 pm

   It certainly was a surprising twist! Just at the point where I was thinking they should have ended the ad, they went in quite the unexpected direction.

   The message is well taken….not sure what the impact is on their brand, however.
2. Joe Hage says

   November 18, 2011 at 8:21 pm

   I imagine the brand is “IQ,” and their message warns the community about the ravages of alcoholism. I think the impact is breaking through the clutter and getting the “preachy” message through in a way that resonates when the audience’s defenses are down.
3. Martyn Chamberlin says

   April 27, 2012 at 11:36 am

   I really like this.