It certainly was a surprising twist! Just at the point where I was thinking they should have ended the ad, they went in quite the unexpected direction.
The message is well taken….not sure what the impact is on their brand, however.
Joe Hagesays
I imagine the brand is “IQ,” and their message warns the community about the ravages of alcoholism. I think the impact is breaking through the clutter and getting the “preachy” message through in a way that resonates when the audience’s defenses are down.
It certainly was a surprising twist! Just at the point where I was thinking they should have ended the ad, they went in quite the unexpected direction.
The message is well taken….not sure what the impact is on their brand, however.
I imagine the brand is “IQ,” and their message warns the community about the ravages of alcoholism. I think the impact is breaking through the clutter and getting the “preachy” message through in a way that resonates when the audience’s defenses are down.
I really like this.