TinyURL shortens a long Web address into something smaller, memorable, usable, and marketable. Along with the imitators that followed, the concept is a killer and TinyURL.com is a good place to start. Enter a long URL to make tiny: Practical applications 1. Twitter gives you 140 characters. Twitter makes each character precious. On Twitter you’d […]
Archives for October 2008
Help her find me: Michele Wolf
Michele Wolf worked at Rutledge in Connecticut, Bear Stearns in New York, MBNA in Maine, STAR Telecom in Atlanta, and went to graduate school in California in 2003. Can you help her find me?
Online video resumes are a bad idea
Have you heard about video resumes? I suppose they could help you find a job. I suspect they could hurt you instead. If you were hiring and HR sent you the candidate’s resume and a video application, would you watch it? Probably. I would. But before you hit that play button, what would you be […]
The Barack Lobster experiment
Early lessons from Joe Hage’s experiment in viral marketing.
Barack Lobster sneak peek
Very excited. Co-conceived and co-wrote this with my dear friend Joe Narciso (here with Steve Carell about FedEx; here on that famous E*Trade “Dinky” commercial). Joe knows SNL animators David Wachtenheim and Rob Marianetti (Saturday TV Funhouse) who are bringing this to life. Here’s a sneak preview of the first few seconds of animation. This […]
AMC’s Mad Men on Twitter
More great marketing on Twitter. Inspirational even. The cast of AMC’s Mad Men started following me. I got into a conversation with @bettydraper having no idea that she was fictitious. She referred to @francine_hanson in her reply so I started to converse with her.