For credibility and distribution, depending on your industry, a name brand “Simon & Schuster Free Press” is kind of like getting into Harvard. BUT if you self-publish and it gets hot enough, a name brand may want to pick it up.
Publishing. Content. The message is coming out over and over again, in every session here at BizJam. If you aren’t generating content, it feels like a “must” to me.
Lisa recommends lulu.com. Doesn’t have to be fancy, but helps build your credibility.
…
…
I hear ya, Joe. I came away from BizJam essentially convinced that I should write a book…just for the effect it’ll have on my ability to bring in more clients, increase my credibility, and give me something I can give away as an incentive in packages.
…Dang, remember the days when people wrote a book simply because they had something worth saying?
That’s great, Rachel. I felt the same way. I started thinking today how many pages I’d have to write to make something “book worthy.”