These are the marketing strategy posts I recommend on the blog.
1. The First Three Questions is “the most important” marketing piece on the site. Make sure you have solid answers to these three questions before you spend a dime on marketing.
2. The First Three Numbers. When a small business owner or entrepreneur seeks my help, I have three different questions I ask first. They regard personal finances and what it takes to get from “here” to “there.”
3. Six Ways to Persuade People and Grow Your Business. An easy synopsis of Robert Cialdini’s “Influence: The Psychology of Persuasion.”
4. Love in an Elevator. Narrowing your positioning to an elevator pitch.
5. Strong Positioning Paves the Way for Good Copy. Your positioning statement is meant for you, not your customer. A strong positioning statement arms an able copywriter to get your point across without having to spell out the whole thing.
6. Seattle Marketing Strategy according to Google. How I became the #1 rank for “Seattle Marketing Strategy,” and a strategy you can use to help win your keywords. Then the Local Search Secrets Exposed reply from Shannon Evans.
Happy reading. If any of the articles help you out, leave a comment. Thanks!
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I’m glad I stumbled upon your site. “The First Three Questions” gave me new insights for my business.
Thanks!
Bernard, thanks!
If you go to http://budurl.com/BizTalk you’ll find a back-and-forth conversation I had with more than two dozen entrepreneurs about their positioning statements. It may give you some new ideas.
Thanks for reading and commenting,
Joe
P.S. I’m also a big fan of Cialdini. Thanks for the “Six Ways” writeup.