Persuasion: Making event marketing work

In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]

Strong positioning paves the way for good copy

To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)