Interesting Web factoids

December 15, 2008 by 5 Comments

I’m always looking for Web factoids to help shape my projects.

Here’s an interesting one; I’ll add others as I find them, and I invite you to do the same in the Comments section. Thanks!

  1. According to the Aberdeen Group, a division of Harte Hanks (NYSE: HHS), when a Web page takes longer than five seconds to load, customers give up. An additional delay of one second can result in a loss of seven percent of customers, 11 percent page view decline, and a 16 percent drop in customer satisfaction, the study found.
  2. You can translate an entire Web site with a free Google application. Here’s me in Spanish, Chinese, and Russian!
  3. “Marketers should solicit only the consumer’s name and email address, using a free gift to get the information,” says Ted Ciuba at HoloMagic.com. “80 percent of all sales happen after the fifth contact, and when you build your database, you can make further offerings.”
  4. The number of search-originated site visits dropped below the 50 percent mark, according to SEO for Dummies. Most Web site visitors reach their destinations by either typing a URL or by clicking a link on another site that takes them there.
  5. I can’t substantiate this, but a friend advised that posting JoeHageOnline.com as a link instead of joehageonline.com would have higher click-throughs since viewers can digest the information more easily.

…

Comments

  1. Karen Anderson says
    December 15, 2008 at 9:51 pm

    According to a 2008 survey from Groundswell, the most trusted source of online information is email from people we know. http://blogs.forrester.com/groundswell/

  2. Paul_In_Houston says
    December 18, 2008 at 8:47 am

    I might be more patient than five seconds, but basically you are right. Too many bells and whistles, and I’m gone.

    Some of the worst offenders are those with embedded videos. If you MUST have them, put them on another page and link to it, with a warning.
    –

  3. Frank says
    April 3, 2009 at 11:59 am

    I actually disagree with number 4, Google’s overall search volume has been growing, not to mention the entire search community altogether. A 5-10% drop could have been slightly believable, 50% is simply a fabricated figure. Where did you get this figure again? I’d like to see there sources.

  4. Joe Hage says
    April 4, 2009 at 5:15 pm

    Thanks, Frank. I don’t have the book in front of me, but I got the statistic from the latest version of “SEO for Dummies.” I think the mention was on page 15.

Speak Your Mind

*

+ 79 = 81