Archives for April 2008

Seattle Marketing Strategy: Six ways to persuade people and grow your business

My take on Robert Cialdini’s “Influence: The Psychology of Persuasion,” among the most important marketing books I’ve ever read.

Persuasion: Making event marketing work

In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work. The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand […]