My take on Robert Cialdini’s “Influence: The Psychology of Persuasion,” among the most important marketing books I’ve ever read.
A Twitter dilemma: To follow or not to follow
In Six Ways, I talked about ways to influence and persuade. Chief among them: reciprocity. You do something for someone else, they do something for you. So when someone starts to follow me on Twitter, I feel somewhat obligated to reciprocate. Not following follow them back says one of two things: – I don’t find […]