About Joe Hage

Hi, I’m Joe Hage. I lead the Medical Devices Group, the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders.

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Strong positioning paves the way for good copy

To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)