These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.
Strong positioning paves the way for good copy
To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)